Different Types of Website Traffic
If you are like me, you may have been a bit puzzled on some terms that internet marketers use. You may also have had a few questions like what are the different types of internet traffic?
- How do I get traffic to my website?
- What is the best type of traffic?
- Can I just use a single method to gain web traffic?
Well, hopefully, this read will give you a better inside look at how to get the traffic flowing to your website and getting you those conversions that you seek.
In order to answer a few of the questions above, I think it is necessary to understand the main types of traffic.
I like to refer traffic to visitors, it sounds better to me, maybe because sitting in traffic is stressful and I don’t like stress.
Direct Visitors (Traffic) – Are those who type in your domain name from their browser. For example, say I own pizza.com and Tony wants my pizza specifically and he knows my domain name is pizza.com. He types that in and comes directly to my page.
Referral visitors (Traffic) – Are those who find your web site by means of an external link. An example could be that you chime in on someone else’s blog or web page and then post a link to your website.
This is a great way of getting visitors, however, make sure that the content is of quality content and not just link bait. Basically, you want to give some valuable content to the reader and not a trap or gimmick to fall for in order to get them to your site.
Organic Visitors (Traffic) – Here is the fruits and berries of our labor. An organic visitor is someone who has a need or a want and they go to their search engine and type in their need or want.
An example of each would be that Janis needs information on a school her child will be attending. Janis doesn’t know the website address so she goes to the search engine for help to find the website she needs.
Here’s Another example, Jack wants a new golf club for his collection and wants to shop around so he uses a search engine instead of going to any direct site.
When Jack types golf clubs in the search engine he is going to get a wide array of ads for golf clubs.
Social Visitors (Traffic) – Arguably the same as referral visitors, however, it’s done differently.
Referral visitors come from external links and so do social visitors. The key difference is that social visitors are a follower of you or your brand.
Which are on a website such as Twitter and you have to build and maintain that audience with content or Tweets and ultimately route that audience to your website.
Referral visitors just find your site through content that you have written with links on other websites besides your own.
Lastly, I want to touch on paid traffic. Some folks are shifting more towards this idea as it takes less time to get traffic flowing into your site.
Google AdWords is probably the most popular way to go but there are certainly more options out there when it comes to paying per click.
Yes, if this was your ad and someone clicked it you would get charged a fee for the click. Whether it led to a sale or not.
Back to The Questions?
How do I get traffic to my website?
To monetize a website, I would circle a campaign with all the above types of traffic except for the paid traffic. Once the campaign is generating income set a budget for the campaign to do paid advertising.
If there is capital money to start with I would also have some paid advertisements going on with the campaign.
2. What is the best type of traffic?
I don’t see a single type of traffic that is better than the rest. Organic Traffic may seem like the best but at the end of the day as a marketer you want all areas or types of traffic flowing into your site.
Any set of eyeballs can lead to a sale if their personal need or want is satisfied.
Can I use a single method to gain web traffic?
I wouldn’t recommend it at all. I would get an action plan together on how much you will work on a specific campaign a day first off. Next, go through each of the types of traffic and work on all of them each day.
What if I get stuck?
Being stuck in a marketing campaign is frustrating. I have been in this position several times and I have given up. Something always brings me back to seeking new ways to succeed online.
There are no shortcuts in this business. You have to put in work and you will get out what you put into it in TIME! As internet marketers, we do not reap the rewards right away. We must continually plant the seeds.
WARNING LONG STORY!
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Thanks for stopping by the Buzz Boxer website today if you have any questions or concerns feel free to post a comment below or hit me up on the social media links.
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